Determining online sentiment doesn't just allow you to understand better how your brand is performing and how people feel about your business though. It can also be used to manage crises and spot potential threats to assets or staff.

Without sentiment analysis, data can be misleading. Sentiment gives data extra context which allows it to be better understood enabling a more effective and accurate response to the potential threat.

In 2018 we launched Signal Spotlight! This feature allows users to analyse the emotion behind potential threats to determine associated risk. Signal users get a real-time overview of the emotional state of Signal search results to better understand the emotional drive behind identified threat intelligence.